The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need.
You can learn more about our mission, the scope of our charitable giving and our national partnerships by visiting the links on the left.
Toys“R”Us Raises More Than $2.2 Million For Alex’s Lemonade Stand Foundation
Toys“R”Us raised more than $2.2 million during its fourth consecutive nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer. Throughout the campaign, Toys“R”Us and Babies“R”Us customers were encouraged to make donations in-store and online, as well as sign up to host an official Alex’s Lemonade Stand. To demonstrate further support for ALSF, the company launched a new consumer engagement initiative, #Stir4ACure, which invited social media users to spread awareness for the cause by sharing who or what they stir for – whether a cure, family member or all children fighting pediatric cancer. Since the partnership began in 2011, donations from customers, Toys“R”Us and the Toys“R”Us Children’s Fund together have provided more than $8.3 million to the organization.
Toys“R”Us, Inc. is proud to partner with Albert Pujols, father of five, philanthropist and baseball World Champion, who appears on the cover of the 20th Anniversary edition of the Toys“R”Us Toy Guide for Differently-Abled Kids®. This beloved catalog has become a premier resource, showcasing specially selected toys that aid in the development of children who have physical, cognitive or developmental disabilities. Toys have been selected in partnership with National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities. To learn more about this complimentary guide, please click here.
Toys“R”Us Encourages Customers to #Stir4ACure During Its 2014 Campaign to Benefit Alex’s Lemonade Stand Foundation
Toys“R”Us continues its support of Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer, with its fourth consecutive in-store and online fundraising campaign to benefit the charity. Now through Thursday, July 31, monetary donations will be collected at all Toys“R”Us and Babies“R”Us stores nationwide and online at Toysrus.com/AlexsLemonade. As part of this year’s campaign, Toys“R”Us debuted its #Stir4ACure initiative, inviting the public to spread awareness for ALSF via social media by sharing who or what they stir for – whether it’s a cure, a family member or all children fighting cancer. Since the partnership began in 2011, Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, together have provided nearly $6 million to the organization.
Toys“R”Us Introduces Reusable Tote Bag Benefiting Save the Children
Expanding its partnership with Save the Children, the company’s primary disaster response partner for domestic and global emergencies, Toys“R”Us stores nationwide are now carrying an exclusive, 100% recyclable reusable tote bag. One dollar from the purchase of each bag will be donated directly to Save the Children’s Domestic Emergency Fund to help further strengthen disaster preparedness programs and relief efforts in the United States.
Additionally, Toys“R”Us and Save the Children are working together to provide families important information on how to best prepare for emergencies. Disaster planning tips and a co-branded preparedness checklist can be found on the company’s dedicated safety site, Toysrus.com/Safety. Also included is a list of essential supplies for at-home and to-go emergency kits. Customers are also encouraged to visit Toysrus.com/SaveTheChildren to view the organization’s official registry of products such as diapers, wipes and clothing, as well as toys and games, which are distributed in “child-safe” shelters and recovery centers in the wake of a disaster. Items purchased from the registry will be shipped directly to Save the Children.
In conjunction with this initiative, the Toys“R”Us Children’s Fund has provided a $100,000 grant to the Domestic Emergency Fund, reinforcing the company’s commitment to children and families during times of crisis.
Furthering its $1 million commitment as the first Founding Partner of the 2014 Special Olympics USA Games, Toys“R”Us held a nationwide in-store and online awareness program encouraging its customers to support the athletes participating in the 2014 USA Games through a mobile giving campaign. Customers made $5 donations via their mobile device to help Special Olympics athletes go for the gold at the 2014 USA Games held in New Jersey from June 14-21. Throughout the Games, employees volunteered their time at the first-ever Young Athletes™ Festival, which provided opportunities for children ages 2-7 and their families to take part in the Special Olympics Young Athletes program. Volunteers facilitated games and activities for children and their families and served as participant escorts throughout the Festival. Further, as the Presenting Sponsor of the Law Enforcement Torch Run, during which more than 100 law enforcement officers and Special Olympics athletes from across the country took part in a multi-day torch run leading up to the Games’ Opening Ceremony, Toys“R”Us welcomed these officers and athletes at both its flagship store in Times Square, as well as the company headquarters in Wayne, NJ.
As part of its ongoing support of the special needs community and to commemorate Autism Awareness Month, the Toys“R”Us Children’s Fund has provided a $600,000 grant to Autism Speaks, the world’s leading autism science and advocacy organization. The grant will support the charity’s research and advocacy efforts in the United States as it strives to provide resources for families affected by autism spectrum disorders. Toys“R”Us will serve as the national sponsor of the organization’s Walk Now for Autism Speaks program, a year-long series of more than 100 fundraising walk events taking place in communities across North America. Toys“R”Us and Babies“R”Us employees will walk alongside individuals with autism, their families and friends to generate donations and bring attention to the cause. Since 2007, Toys“R”Us, Inc., the Toys“R”Us Children’s Fund and customer contributions together have provided Autism Speaks with nearly $19 million.
As part of its 2013 holiday campaign to benefit the Marine Toys for Tots Foundation, Toys“R”Us, Inc. collected $3.9 million and 325,000 toys for children in need across the United States. To jump-start this year’s campaign, the Toys“R”Us Children’s Fund provided a $250,000 grant to the organization. Building on his decades-long history of spreading Christmas cheer to kids in need, NBA Legend Shaquille O’Neal – aka Shaq-A-Claus – joined the company for a fifth consecutive year to help encourage customer donations and champion the company’s #NoWishTooBig program, motivating even more kids and parents to get involved in giving back. Inspired by the many stories of generous citizens who anonymously paid off another’s layaway, for a second year, Toys“R”Us pledged to “Wish It Forward.” For every layaway balance paid off at a Toys“R”Us store as an act of kindness, the company donated $200 worth of toys – the approximate average value of a layaway order created at Toys“R”Us – to Toys for Tots. As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised over $35.5 million and collected more than 4 million toys since the partnership began in 2004.